Heads of Mission plus one officer each from the Ghana Embassies and High Commissions in the Asia and Pacific Region participated in an Executive Training Programme on National Branding and Public Diplomacy at the Lee Kuan Yew School of Public Policy, National University of Singapore. The training programme, which was organized under the auspices of the Ministry of Foreign Affairs and Regional Integration and the Lee Kuan Yew School of Public Policy, National University of Singapore, was held from November 9-11, 2018 in Singapore.  

The purpose of the training programme was to equip Heads of Mission and other officers with knowledge on effective National Branding and Public Diplomacy, as well as stakeholder engagement and successful development policies and good governance practices in Singapore.

The topics that were treated included the following: Public Sector Leadership and the Singapore Civil Service; Meritocracy and Human Resource Development; Workshop on mapping a Human Resource Development Strategy for Ghana; Thought Leadership-Leadership in Uncertainty; Attracting Foreign Investments – Strategies for Ghana, Economic Achievements of Asia-Lessons for Ghana, Public Communications, International Diplomacy, Public Relations and Public Diplomacy; Branding the new Ghana-Insights and Perspectives; Designing Ghana’s Future.

 An Internationally renowned faculty and facilitators drawn from academia, industry as well as retired senior civil servants from Singapore were assembled to teach and support the programme.

The topics that were discussed were relevant to Ghana’s national development. As representatives of Ghana, it equipped the Heads of Mission with new knowledge on how to effectively project an attractive and competitive national identity which helps to cultivate international good will, promote trade and attract investments into Ghana. Drawing on the developmental experience of Singapore the Heads of Mission gained important insights into how public sector leadership and the role a competent, effective and efficient Civil Service plays in the development of a country.